“34% of family offices plan to reduce cash allocations in the next 12 months.”
This single data point from Goldman Sachs’ 2025 Family Office Investment Insights report signals a decisive shift in how global wealth is being managed.
Over the past two years, family offices have faced heightened macroeconomic and geopolitical volatility. Yet, the response has been anything but passive. The report, based on insights from 245 family office decision-makers worldwide, reveals a notable increase in allocations to public equities—driven by market dislocations and outperformance—while private equity, though still robust, has seen a decrease since 2023. Yield-focused fixed income, private credit, and private real estate/infrastructure are also gaining ground, reflecting a search for stability and diversification.
From our perspective at Octagon, we are also seeing a marked rise in interest toward digital assets among family offices. This trend is especially pronounced among clients seeking both diversification and exposure to emerging technologies. Digital assets are increasingly viewed not just as speculative instruments, but as a strategic component of long-term portfolios—despite their regulatory and volatility risks. As an external family office, we’re supporting clients who want to understand, access, and manage this asset class in a responsible and compliant way.
For the industry, this signals a recalibration of risk and opportunity. Family offices are not retreating to safety; instead, they’re actively redeploying capital, seeking out attractive opportunities in public markets, alternative assets, and now digital assets. The intention to reduce cash holdings suggests confidence in the investment landscape, even amid uncertainty.
Looking ahead, the question is not just how family offices will adapt, but what new strategies will emerge as they navigate this terrain.
This single data point from Goldman Sachs’ 2025 Family Office Investment Insights report signals a decisive shift in how global wealth is being managed.
Over the past two years, family offices have faced heightened macroeconomic and geopolitical volatility. Yet, the response has been anything but passive. The report, based on insights from 245 family office decision-makers worldwide, reveals a notable increase in allocations to public equities—driven by market dislocations and outperformance—while private equity, though still robust, has seen a decrease since 2023. Yield-focused fixed income, private credit, and private real estate/infrastructure are also gaining ground, reflecting a search for stability and diversification.
From our perspective at Octagon, we are also seeing a marked rise in interest toward digital assets among family offices. This trend is especially pronounced among clients seeking both diversification and exposure to emerging technologies. Digital assets are increasingly viewed not just as speculative instruments, but as a strategic component of long-term portfolios—despite their regulatory and volatility risks. As an external family office, we’re supporting clients who want to understand, access, and manage this asset class in a responsible and compliant way.
For the industry, this signals a recalibration of risk and opportunity. Family offices are not retreating to safety; instead, they’re actively redeploying capital, seeking out attractive opportunities in public markets, alternative assets, and now digital assets. The intention to reduce cash holdings suggests confidence in the investment landscape, even amid uncertainty.
Looking ahead, the question is not just how family offices will adapt, but what new strategies will emerge as they navigate this terrain.